HDR vs. Flambient Photography
Which is better? HDR Photography or Flambient (or both?) Nowadays, every real estate photographer in the world brags that they use HDR (High Dynamic Range) photography. But is it really something to brag about? Let’s take a deeper dive and find out why “Flambient” is probably a better option. Why do less than 5% of […]
The Colors Don’t Match: CMYK vs. RGB
They can’t! (It’s literally impossible) The colors on your printed project will never precisely match your online proof, and here’s why: You’re looking at your proof and it looks beautiful, but… 1. Electronic displays (computer monitor, cellphone or TV) create every single color by using only Red, Green, and Blue (RGB). Those three colors literally make […]
My Listings Sell To Fast For a Brochure
“I don’t use brochures because my listings often sell in less than a week!“ So, this is going to sound funny coming from a company that designs marketing for real estate, but listing brochures aren’t actually designed to sell the PROPERTY. The fact is your listing will likely sell simply because it’s been uploaded to […]
Digital vs. Offset Printing
Which is better? HDR Photography or Flambient (or both?) Nowadays, every real estate photographer in the world brags that they use HDR (High Dynamic Range) photography. But is it really something to brag about? Let’s take a deeper dive and find out why “Flambient” is probably a better option. Why do less than 5% of […]
Low-vs-High-Resolution
“Can’t you just use the photos from the MLS?“ That’s probably the most common question we get whenever someone is ordering a listing flyer or brochure for the first time. The quick answer is “No”, but there’s some explaining that needs to happen. A typical MLS photo is 1,024 pixels wide (which is only […]
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